Email Marketing, Lead Generation and Affiliate Marketing
These are three key skills in digital marketing.
When it comes to lead generation, we have to bear in mind that Email marketing is one of the most effective ways of nurturing leads and turning them into paying customers. And a successful affiliate marketing can be achieved using email marketing strategy.
Quickly let’s just look at each of them and their meaning:
What is Email Marketing?
According to Crossware, Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
However, the term Email marketing is usually used to refer to:
Sending electronic mail with the purpose of growing the relationship of a merchant with its current or existing customers and to promote customer loyalty and repeat business.
Sending electronic mail with the purpose of acquiring new customers or nurturing existing customers to purchase something immediately.
Adding advertisements to emails sent by other companies to their customers.
What is Lead Generation?
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.
Lead generation can be defined as the process of attracting prospects and converting them into someone who has an interest in your company’s products and services. Modern brands make use of various lead generation strategies such as:
Blogging
Email marketing
Social media marketing
Networking
Coupons
Live events and seminars
Website landing pages
These are just a few strategies that you can use to attract potential customers to your product or offer. Most companies prefer to stick to what works best for them, as lead generation strategies differ according to industry.
Email and social media marketing for their lead generation might work for online fashion stores, but the same strategies may not work for software companies. People looking for software might require more details and information on the product, which is why a blog or a series of webinars could work better as lead generation tools.
You can break “lead generation” up into two major categories: they are inbound lead generation and outbound lead generation.
What is Affiliate marketing?
Wikipedia defines Affiliate marketing as a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Affiliate marketing is now a big business online. You can get thousands of dollars doing affiliate marketing for top brands. We have discussed a lot about affiliate marketing on this blog already.
Email Marketing, when carried out properly, is one of the most effective forms of Digital Marketing. You’ll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.
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Email Marketing, Lead Generation and Affiliate Marketing
