5 MAJOR TYPES OF AFFILIATE MARKETING CHANNELS
Before discussing the main topic, which is 5 major types of affiliate marketing channels, lets know the meaning of Marketing Channels.
What Is Marketing Channels?
A marketing channel is the set of people, organizations, and activities that work together to transfer goods; that is, products and services from the point of origin to the point of consumption.
A marketing channel is the path or the route a company’s products and services take from the point of production to the end-user.
The primary purpose of a marketing channel is to create a connection between the organization that creates a product or service and prospective customers who may want to purchase it.
There are two main types of Marketing Channel:
1) ONLINE CHANNEL
• Website Marketing
• Pay per click advertising
• Search engine optimization
• Email marketing
• Content marketing
• Affiliate marketing
• Social media marketing
• Mobile marketing
• Video marketing
• Inbound marketing
2) OFFLINE CHANNEL
• SMS marketing
• Television marketing
• Billboard marketing
• Radio Marketing
Affiliate marketing is an ideal solution for those looking to gain control of their own income by focusing on performance-based revenue options. Working in tandem with a seller, a motivated affiliate marketer will be able to achieve a passive income from the comfort of their home without worrying about producing their own product or service.
Although the success of the job does depend on the affiliate’s marketing skills, it can prove to be an effective way to meet your income goals as either a primary career or a profitable second job.
5 MAJOR TYPES OF AFFILIATE MARKETING CHANNELS
Most affiliates share common practices to ensure that their audience is engaged and receptive to purchasing promoted products. But not all affiliates advertise the products in the same way. In fact, there are several different marketing channels they may leverage:
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
Influencer marketing campaigns are particularly popular on Instagram where brands partner with influencers who are seen as experts or authorities in their specific niches. Depending on the deal, a campaign could consist of a series of product reviews with photos, account takeovers, or live videos. While an influencer might have their own branding and aesthetic, it’s important to add elements that tie-up with your brand to ensure brand recall and recognition. This can be achieved by using apps like Instasize where you can quickly edit and customize your campaign’s creatives in a tap.
With the ability to rank organically in search engine queries, bloggers excel at increasing a seller’s conversions. The blogger samples the product or service and then writes a comprehensive review that promotes the brand in a compelling way, driving traffic back to the seller’s site.
The blogger is awarded for his or her influence in spreading the word about the value of the product, helping to improve the seller’s sales. For example, my article on the best email marketing software includes product reviews and affiliate links.
3. Paid search focused microsites.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
4. Email lists.
Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product.
Another method is for the affiliate to build an email list over time. They use their various campaigns to collect emails, then send out emails regarding the products they are promoting.
5. Large media websites.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions.
These websites promote products to their massive audience through the use of banners and contextual affiliate links. This method offers superior exposure and improves conversion rates, resulting in top-notch revenue for both the seller and the affiliate.