HOW TO CHOOSE A PROFITABLE NICHE AND STAND OUT IN IT

Do you know about the app called “BUFFER?”

Buffer is a productivity app, that helps you plan and schedule your social media content on the go.

Now when Buffer was launching out into the market, they sure knew that they are other productivity apps in the market, and launching as another productivity app in the market will make no difference for their brand and audience.

So they employed a smart strategy by choosing a niche (niching down).

They launched as the best tool for helping Twitter users schedule and share their posts.

During that period, every content on their page and blog was all useful tips and strategies for Twitter users.

In no time, they dominated the market, then they diversified and evolved as a multiplatform social media manager and analytic tool, at this point, it wasn’t hard for them to update their message from Twitter only to a multiplatform social media management tool, cause the market already found them useful and were willing to use them for other social platforms.

Listen, I understand that feeling and desire to be everywhere and everything on the internet.

I understand how difficult it is to stick to one thing as a multi-talented person. But you must do so.

Tagging yourself as a serial entrepreneur and attaching 5-7 things to your brand will only leave you confused and hardly remembered. Because you don’t have a specific audience your message is tailored to address, and you don’t have a clear message to help you communicate to them.

Now, this is what you should do instead, you don’t need a niche again.

I know right?

Come with me.

If you already have an area of focus, let’s say you’re into any of these; copywriting, Email Marketing, wig making, fashion designing, Facebook ads, content writing, etc, these are all niches.

What then to do you?

You choose a sub-niche that can help you stand out from the crowd and evolve.

Let’s say you’re launching in the copywriting industry, instead of positioning as another copywriter in the market you can choose to be known as the copywriter for realtors.

Let’s make it more practical.

You choose a sub-niche to be Email copywriting and audience to be realtors.

So you’ll become Email copywriter for real estate agents.

If I’m a Realtor and I want to nurture and engage my email subscribers, who am I likely to choose?

A general copywriter or “Email copywriter for realtors?

I know your answer is as clear as mine.

That’s the power of niching down.

Such person, will get more attraction and close more sales than a generic copywriter.

Let’s say you’re in the wig industry and you want to stand out, you can choose to be a wig revamper, that means people will bring old wigs to you for you to make it more attractive.

You’re not battling with anyone, but focusing on attracting your audience.

How do you strategically evolve and diversify without confusing your audience?

Great question.

With your level of focus and consistency, your audience are already cleared about what you do.

You can make an announcement and let them know or ask them if they would like you to start making wigs for them?

It teaches them how to do it?

Same with the email copywriting, whatever the answer maybe, you add it to your offer and message.

Hope this is clear enough?

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HOW TO CHOOSE A PROFITABLE NICHE AND STAND OUT IN IT