HOW TO LEVERAGE DIGITAL MARKETING FOR YOUR BUSINESS

If you need to know how to use digital marketing to maximum advantange for your business, this article is for you.

Following up on my introduction on the subject of digital marketing, let’s bring it home now — how do you establish leverage.

Firstly, it is necessary to know that digital marketing (DM) is a very wide industry. There are at least 15 different fields under DM.

We have Social Media Marketing, Pay Per Click (Google Ads), Email Marketing, Content Marketing, Affiliate Marketing, Influencer Marketing, SEO & SEM — to mention a few.

The reality is that you do not have to explore all of them. You only need to find which of them works for your business, which in itself will require some time to test to discover what works — and what doesn’t.

Because of the vastness of DM, I’ll just share a few tips on how you can leverage on the most basic aspects of DM — Social Media Marketing and Google my Business — for your small business.

The tips below will also cost you nothing to implement considering that money is one thing many small businesses do not have so much to throw around.

6 TIPS ON HOW TO USE SOCIAL MEDIA FOR BUSINESS

1. Know Your Customer

This in my opinion is chief of all counsel whenever you want to embark on any marketing endeavour. You must understand who your customers are to a good extent to be able to know which DM approach to employ.

In context, this knowledge will help you know which of the Social Media channels they use frequently, which is where you need to be present and build visibility.

2. Focus on One Social Media Platform

Oftentimes, small business owners spread themselves too thin that they are not effective on any front.

Find out which of the social media channels is the primary channel used by your target and focus on it. With time you may choose to add more channels, but master the use of your primary channel before branching out.

3. Focus on Brand Building

Avoid being sales on social media understanding that social media was designed originally for people to connect — not to sell.

Building a strong online brand presence is your surest way to excel online. This may take a long time, but it will be worth the effort. Focus on building your brand and connecting with your ideal target. A good way to do this is what I’ll discuss next.

4. Create Educative Content

A sure way to connect with people is to seek to help them. People feel open to relate with those they find resourceful and helpful. Build an authority status in your industry by educating your prospects. This will naturally build trust and warm them up to buying from you.

5. Use Google my business

Well, as an addition to your social media presence, make sure to utilise this great feature to get your business before more people.

Setting up your Google my business page will make you easily discoverable when people search for your kind of business especially within your location.

6. Learn Social Media Advertising

I am suggesting you learn as against giving people your money to advertise for you because the latter can be very expensive. There are also too many quacks out there posing as social media advertising experts and you don’t want to waste scarce resources.

FB for instance has a learning platform called Facebook Blueprint where you can learn how to run FB and IG adverts at no cost.
Allocate time to learn and practice, it will surprise you how fast you can become a guru around these things.

Utilise these 6 tips and watch your DM game improve. With time you can then decide to commit time and resources to testing and utilising other high-level DM strategies in your business.

HOW TO LEVERAGE DIGITAL MARKETING FOR YOUR BUSINESS