IMPORTANT SALES SKILLS YOU NEED TO GET ENOUGH CUSTOMERS

If you are an Online Vendor or a Business Owner or an Affiliate Marketer, and your aim is to sell your products or services, this article is for you to read.

You will not close more sales and increase your income if you don’t possess these fundamental sales skills.

You need to have these basic sales skills to uplift your career.

In this post, I will give you specific skills that are vital for your growth.

Sales skills are the characteristics and competencies sales representatives depend on to support prospects in making purchases and resolving issues

What are the vital skills you need to have or develop today?

1 BUSINESS ACUMEN

Business acumen means understanding and dealing with a business situation in a manner that is likely to lead to a good outcome

This crucial skill shows that you understand how the business works and can shape your sales strategy so that it aligns with the prospect’s pain points

2 ACTIVE LISTENING

Active listening with a prospect helps you fully understand what the prospect has told you and you can use those clues to successfully close the sale

When you actively listen to a prospect , you dramatically demonstrate some respect for them. Which helps build better relationships amidst you and your prospects

3 EFFECTIVE COMMUNICATION

Effective communication is the backbone of sales management. It is absolutely not possible to close a sales deal without effective communication

You must develop this skill both written and verbal to be able to persuade prospects into buying your product or service (then they become your customers automatically)

4 RELATIONSHIP BUILDING

Relationship building is a skill in which you consider building a connection with your prospects over all other aspects of the sale.

You can build relationships by adding value and spending a lot of time with your prospects before attempting to close a sale.

The goal of relationship building is simply to build trust with your customer.

5 NEGOTIATION

Negotiation is important to establish clear objectives and identify the outcomes, as well as prepare for objections that may happen during the discussion

After presenting an effective product or service, you must guide your customers into a disciplined negotiation process

The main goal of the negotiation process is to reach an agreement that’s acceptable to everyone.

BEST WAYS TO SELL PRODUCTS ONLINE

6 VISIBILITY

If you really want to have massive customers online that will buy from you, the first question you need to ask yourself is; how many people see my product or service online?

You can’t keep selling to your family and friends and keep crying “no sales”.
There are people who are looking for what you are offering and yet cannot find you.

This is where you must intentionally run ads on Facebook, instagram, Google YouTube and so on. Organic posts on your Facebook wall, whatsapp status, insta story….. are not enough.

In running ads, you will be able to target the right people that will see what you are selling.
You need to learn to run ads if you ever want to attract massive customers.

7 POSITIONING

This works the main magic. While it is good for people to see your products online, it is more important how they meet you.
This includes good graphics/video content, your ad copy, sales funnel and so on.

This determines how you are percieved. You need to make a good impression.
If you have a bad write up like, “come and buy ooo” or please patronize me oo” you will keep loosing sales.
You must learn the art of using words to make people buy from you, it is called copy writing

There are rules of graphics, which involves rules of colour combinations, alignment of texts, excellent fonts choices. You need to get a good graphic designer or learn how to use free tool like canva

If you are selling with video, your video must be HD quality. You need to take courses on video editing or get a good video editor.

Another major factor in positioning is your offer. What do people stand to gain from you when they buy. Is it your discount, your free delivery, your incentives?
Sales is easy when these are in place.

With these above points, you should be able to boost your revenue, improve your productivity and close bigger sales.

IMPORTANT SALES SKILLS YOU NEED TO GET ENOUGH CUSTOMERS