9 TYPES OF CONTENT WRITING
What is content writing?
Content writing is a form of writing that focuses on creating content for the web. This can include anything from blog posts to articles and even sales copy.
The main goal of content writing is to create useful, interesting, and engaging content that will appeal to the target audience.
No matter what type of content you’re writing, the goal is always to produce content that appeals to your target audience and provides them with value.
Novice writers tend to get confused as to what kinds of content writing are out there and which ones to master? Turns out, there are at least 9 types of content writing that you ought to master namely:
-SEO Writing
-Microcontent
-Storytelling
-Ghostwriting
-News Writing
-Conversion Copywriting
-Reader-Centered Copywriting
-Lifestyle Writing
-Influencer Writing
1) SEO WRITING
This type of content is designed to help improve a website’s search engine ranking. It typically includes keyword-rich titles and descriptions that help the site show up in relevant search results.
2) MICROCONTENT
Microcontent, also called (short snippets) of persuasive writing to convince/persuade the reader to keep on reading without getting bored. We use this kind of writing style in the headlines of news, articles, blogs, tweets, social media posts, subject lines, and captions with an aim of grabbing a reader’s attention fully.
3) STORYTELLING
Storytelling is a pivotal skill in different kinds of content writing plus copywriting projects. These are illustrative narratives that take a reader into another magical realm of imagination by making use of descriptive details, plot, emotions and twists, characters, etc. Also common in books like novels and novellas.
4) GHOSTWRITING
Ghostwriters are hired to write articles, books, or other types of content that will be published under someone else’s name. This type of writing can be used for both personal and business purposes.
5) NEWS WRITING
As the name reads, news writing basically deals with facts so it is also called factual writing. Where is it used? Wherever you read press releases, manuals, training content, reports, news articles, and technical writing – you will see how news writing is done. It actually is a direct way of presentation of facts and figures without any sort of storytelling.
6) CONVERSION COPYWRITING
Like Microcontent and Reader-Centered Copywriting; conversion copywriting is also a form of persuasive writing. What I mean by it is that it actually moves the reader to take an immediate leap of action. What type of action are we talking about? I am talking about signing up, donating, clicking, registering, volunteering, commenting and even buying products from Ecommerce sites, for example, from an Amazon Product Listing. Where do we need it? It is important to do Conversion Copywriting in appeal letters, email based campaigns, Facebook ads, Instagram and twitter ads, google ads, landing pages, sales letters, newspaper ads, product listings, and opt-in copies, etc.
7) READER-CENTERED COPYWRITING
As I mentioned earlier, it is also a form of persuasive writing that is primarily employed to gratify and satisfy the reader. It is emotional and encouraging, too. Its good instances are online newsletters and letters that say thank you’s to subscribers, customers, donors who for your cause or mission, and insiders, etc. It will eventually make your readers feel in seventh heaven instantly!
8) LIFESTYLE WRITING
As easy as it sounds, this type of writing also persuades the reader but is usually casually written content. It has a widespread appeal to worldwide audiences. Common examples are: Listicles, memes, how-tos (DIY content), and product features, reviews, etc., that actually express your own PERSONAL OPINIONS to the masses according to your own life and experiences.
9) INFLUENCER WRITING
Another form of writing wired to persuade and communicate details of your niche. Who are influencers? They’re lifelong learners and innovators that actually try to offer a creative slant to their fans and followers all over the globe. People are influenced by them. Examples: editorials, reviews, blogs, Instagram posts, Facebook page posts, twitter’s tweets, vlogs (video blogs) on YouTube with captions/subtitles, etc.
SEE ALSO : HOW TO USE CONTENT MARKETING FOR MORE SALES
Conclusion
As you can see, there are many different types of content writing. But regardless of the type, all good content must be well-written, informative, and engaging. So if you’re looking to get into content writing, make sure you brush up on your writing skills!
