HOW AND WHY EMAIL MARKETING WILL HELP YOUR BUSINESS GROW

Recently, I met with a client of mine who is a blogger that owns various blogs and websites in different niches with a traffic of about 400k per month. Impressive right? But guess what? She doesn’t even make enough money from all these websites and blogs.

Absurd right? Even I couldn’t believe it, because I have a blog on digital marketing niche and I make nothing less than $6,000 every single month from it with a traffic rate of just 100k per month…crazy right? But that’s true.

When she came to my office, I had a thorough consultation with her about why she’s not making enough money from all her blogs and website and what she can do to make more than $6,000 every single month from each blog since she obviously has more blog traffic than me.

I revealed how I made up to $6,000 every single month but, just to be generous in this post, I am going reveal to you 3 ways how I make money with my blog;

1. I make money through Affiliate marketing.

This is done by selling other people’s products on my blog by creating content around it and offering the product for sale.

2. I make money by selling info products such as; courses, ebooks, seminars, coaching e.t.c on my website and blog.

3. I make money by offering my services on my blog or website for sales.

4. I make money through email marketing.

When we spoke, I realized she was not making enough money because she literally wasted every traffic she got without utilizing and following them up.

Email marketing has made me grow my business to a 7 figure income business.

When selling something on your website, people will never buy what you’re selling right away, people buy mostly around the seven contacts from you and only email marketing can help you to do that and follow up all your traffic which will get you more sales with your blog.

Without email marketing, you’ll literally be wasting all the traffic coming into your site.

So this will bring us to the topic;

HOW AND WHY EMAIL MARKETING WILL HELP YOUR BUSINESS GROW

Email marketing can take your business to the next level. With it, I have been able to follow-up leads and turn them into paying customers and as a result, over time, my business has been able to grow to a 7-figure income business.

By adding email marketing to your business, you can connect with your audience directly through their inbox.

Below are some of the reasons you need to integrate email marketing to your business.

1. E-mails generate better results than most marketing channels;

Among marketing channels, email marketing yields the highest return on investment (ROI) for the past 10 years. It also has the highest conversion rate (66%) for purchases made in response to promotional messages.

For every dollar spent on email marketing, you can earn up to $44, with almost 4.3% of shoppers buying from these campaigns. Plus, compared with social media, email is deemed 40 times more effective in acquiring new customers. You’re also more likely to get click-throughs from email marketing than tweets.

2. Emails help with customers engagement and retention;

Connect with your customers by collecting their emails and getting their consent to include them in your email advertising campaigns. Promotional emails are perfect avenues for educating your audience and presenting your offers without being too pushy or intrusive.

Your email marketing content needs to pack a punch. It needs to be value-laden if you want to retain your customers. You can share tips and tricks, how your product solves their problems, its features and best uses, etc.

Send email content with interactive formats, and diversify. Insert videos, infographics, GIFs, and different newsletter layouts, for example.

Keep your subject lines concise and straightforward. Be direct or ask questions that rouse their curiosity. This will increase open rates.

3. Emails compel your audience to take action;

Use marketing emails to influence your audience to take action on your offers. Let’s say you sent an email with a video tutorial of your product kit. At the bottom of your email, tell your subscribers to click the “Buy Now” button to purchase your product.

You can even sweeten the deal by offering a massive discount to whoever clicks your call-to-action (CTA) button and makes the purchase on the same day.

4. Emails improve brand awareness;

Use emails to improve your customers’ understanding of your brand. By talking about your values, mission, products and services, etc., your audience will have a better grasp of what you are about. As your shoppers’ brand awareness grows, it’s easier for them to advocate your company since they understand you better.

5. Personalize your contents

Instead of sending generic email blasts, create content that’s relevant to your recipients’ interests, shopping activities, customer journeys, and other relevant factors. Get clues about their interests by looking into products they viewed, blog posts read, items purchased and added to their carts and wish-lists.

Also, study your email marketing funnels to send suitable content to your customers based on where they are in the buying cycle. Do that by using email automation software programs that lets you send specific messages based on customer activities.

For instance, set your email software to send welcome emails to every shopper who signs up to your newsletter. I recommend you use Getresponse for this, as it’ll help you send emails without getting them stuck in your recipient’s spam folder. You can also send abandoned cart emails to people who added items to their virtual carts but didn’t complete their purchases.

Setting behavior-based triggers makes for effective email communication because your subscribers feel the content you sent is made specifically for them.

6. Emails will bring loads of traffic to your blog/website.

Let’s face it: Even your most loyal customers don’t visit your website daily. It’s not that they aren’t interested in your content; they simply have other things to do.

This is where email marketing comes in.

Use emails to remind your audience of your brand and show a glimpse of your website content. Send summaries of your new blog posts, for instance, you can displayed thumbnails and summaries of your website and social content. Customers can click on the titles to read the rest of the content.

Learn more about email marketing (which shall soon be posted here on this blog) and how it’ll be of importance to your business.

HOW AND WHY EMAIL MARKETING WILL HELP YOUR BUSINESS GROW