HOW TO WRITE FACEBOOK ADS THAT FORCE BUYERS TO READ EVERY WORD OF YOUR AD

Having seen many people complain about not getting leads after spending money on ads I decided to talk about it.

So if you have tried paid ads and it didn’t work or you are planning to try it out, then you shouldn’t skip any part in this post.

First of all, what is a Facebook ad?
It’s simply a means to reach your targetted audience and make them spend some of their time.

Why Facebook ads?
There are over 20 billion monthly Facebook users (or even more than that)

And the interesting part is that 94% of Facebook users access the app through their mobile devices.

With the high number of users, your business is going to be pulling more traffic because you need people to see what you are doing.

Whoever has the eyeballs is the one leading the industry and Facebook certainly has the lion’s share of eyeballs.

There is no one you cannot reach through Facebook these days unless the person is not on Facebook.

The mistake most marketers make is trying to convince people to buy their products using an ad.

When was the last time you bought something without even clicking on the ad and checking out the website?

The job of an ad is not to sell the product, it’s to sell the click.

In essence, the job of an ad is to make people click on the link, then it will take them to your landing page.

It’s now the job of the landing page to sell the next step.

Your ad should demand attention and compel readers to click and not buy.

Let’s talk about the “Anatomy of a high converting Facebook ad”.

You will be asking is there anatomy in the Facebook ad.

HOW TO WRITE FACEBOOK ADS THAT FORCE BUYERS TO READ EVERY WORD OF YOUR AD

To avoid dashing Mark Zuckerberg your money, pay attention to every point in this post.

ANATOMY OF A HIGH CONVERTING FACEBOOK ad

The first things to consider when creating an ad are;

1. The intro test:- This is the first thing your viewers will see, that is why you should go straight and call out your audience at the very top.

It can be a long-form copy or a short-form copy. In most cases, a long-form copy will do a good job but it’s good to test everything.

2. The Ad image:- This is an important element of your ad.

Visual components play a significant role in grabbing attention.

Your ad images shouldn’t look like an ad because people will naturally overlook it.

What I mean is that, let your ad images have no text.

As in, let it look like a general interest image.

You tend to get a much better response than when you use images containing text.

3. The link headline:- It informs the reader what your advertisement is about.

One thing I want to highlight is that writing the perfect headline for your ad is a process.

4. The link description:- It is the content below the headline that gives your readers additional information about the link’s destination and what the reader should expect after clicking through.

5. The call to action button:- It encourages the reader to take the next step.

There are many alternatives that you can use like ” Enquire now”, “Download”, “Learn now”, “Book now”, etc.

6. Display URL:- It is the web address of the page to which the prospect is going to be sent.

There is no need to reinvent the wheel, simply model what’s already working and apply it to your business.

HOW TO WRITE FACEBOOK ADS THAT FORCE BUYERS TO READ EVERY WORD OF YOUR AD