STEP BY STEP ON HOW TO MAKE DAILY SALES AS A NEW ENTREPRENEUR
If you are a new entrepreneur or your sales have been poor lately you need to read this article.
Offers is what will attract your customers to buy what you sell or they will move to someone else who has a better offer.
Your offers need to be so irresistible, your customers will keep coming again and again and even refer you.
Your business is not a monopoly, you have competitors who are easy to snatch your customers away with ease…
Every business needs continuous patronage from their customers and also you need to learn how to improve sales in your business.
You need to know your desire audience and were to get your customers effortlessly
You also need to learn how to make an irresistible offer to your customers giving them access buy and buy again from you.
These things are important for every business owner who is willing to continuously make sale nonstop except you decide to stop selling eventually….. well, I hope not
Sales is a game of numbers and those numbers come from people, so how do you intentionally get customers on a daily who are recurring customers and you can retain them.
Now, let’s see STEP BY STEP ON HOW TO MAKE DAILY SALES AS A NEW ENTREPRENEUR
STEP 1 : IDENTIFY YOUR IDEAL CUSTOMER
The first step in making daily sales is by identifying who your ideal customer is. Your ideal customer is someone who your product or service is meant for.
The secret of selling is Selling ice in the desert. This is very important because it will help address the problem your audience is facing and show them a solution. You will be able to market your product to the right person.
You can identify who your ideal customer by creating a buyer persona / customer avatar.
A buyer persona is a fictional representation of your ideal client or customer.
Your ideal client / customer is someone who needs your product and can afford to buy it.
These are the basic information you need when creating your buyer persona
1. Pain point.
2. Buying power : how much do they earn and can they buy your product
3. Likes and dislikes.
4. Where he/ she likes to hang out
5. Which platform does he / she uses more.
6. Desires and behavior
Example of a customer avatar of weight loss product.
Name : Jane
Status : Single
Occupation: works in an accounting firm
Pain point : She is overweight and this makes her feel ashamed of herself. Because of this she has a very low self esteem. She has tried dieting and cardio exercises but it didn’t work because she loves eating junk food.
Desire : She wants to have a coke shape
A weight loss snacks that contains fiber and high protein that can help trim down fats in the body without sweaty gyms & dieting
NB : Your user may or may not be your ideal client/ customer. In this case, the user is the baby but the ideal client is a lactating mum.
STEP 2 : GO TO WHERE YOUR IDEAL CUSTOMERS ARE GATHERED AND ATTRACT THEM WITH FREE CONTENT DAILY
If you want to catch a shark, you go to an ocean. If you want to catch small fishes, you go to rivers.
Go to where your ideal customers are gathered.
You can find them on
1. Facebook groups
4. Forums like narialand
5. Offline communities, forums and gatherings
Search keywords of your prospect on Facebook groups, linkedin, forums, Instagram.
Example: You go to Facebook, click on groups and type Texas mum if you are targeting them.
Example of Offline method : If you sell accounting software for Small Businesses in the market, go to their associations, gatherings and meetings.
Engage in conversations in the group or on the platform. If you are using Instagram, you can write out 5 top influencers that have your ideal customers as their audience/ followers and engage in their post daily by giving out valuable information. Don’t go and type “Great post”. Say something meaningful that will add to the conversation.
Share High Quality, valuable information or content on the groups or platforms.
Offer freebies like Free ebooks, video course or checklist etc.
By so doing you are creating awareness of your solution and attracting to you.
STEP 3: Grow your audience and nurture them with good content Daily
Growing your audience list is very important if you want to make daily sales.
Selling involves magnitude (the number of people that are aware of your product) and latitude (the price of your product).
If you want to make daily sales, make sure the people that know about you and your product or service increases daily.
As you attract them with good content or free ebooks or training, build a community or WhatsApp or email list or followership.
Let the people who know about you grow daily.
If you want to make daily sales, make sure you have a list of people that see your offer daily.
As your list or contact grows so does your sales.
You can Run ads to grow your audience or use organic ways like;
Asking a friend to invite his friends.
Influencers to grow your list.
As your audience grow, Nuture them with Valuable content daily.
Your content can be Educational (simple how to do, step by step methods, mistakes they should avoid, helpful tips), Motivational, Testimonials or stories of people that have used your product and services and the transformation they got.
Let your content be result driven and use more of stories.
This will help them trust you enough to pay for your product and services .
STEP 4 : MAKE THEM AN OFFER DAILY
You get someone to buy something by making them an offer they can’t refuse.
Example : A restaurant owner says, “you get 2 extra bottle of beer if you buy 4”. it makes people want to go in and buy.
People buy offers not product or services.
Steps of writing an offer
1. Tell them what they are getting point blank.
2. Show them how awesome they stuff they are getting (benefits)
3. Go further and throw bonuses
4. After that, tell them the price
5. Tell them why the price is nothing compared to what they are getting and why you are making the offer.
6. Give them a good guarantee
7. Show them is not risky to do business with you.
8. Hit them with scarcity or urgency
9. Add a call to action
When writing an offer
Focus on solving a particular problem with your product for One audience.
For example, instead of saying weight loss plan, you can say weight loss plan for postnatal mothers.
Make sure that the perceived value is bigger than the price. People are greedy.
STEP 5 : CLOSE THEM
As you make offers to your community or audience, a lot of them will have objections.
Examples of those objections are
1. I will get back to you
2. Your price is too expensive
3. Can you reduce the price for me?
4. I don’t know if this product will work for me
5. How am I such you are real? And many more
All these are normal because they are human. Your duty as a business owner is to handle their objections and fears and get them to pay in the money in the account or make a commitment.
To handle this you need to learn how to do it.
If someone says your product is expensive, use this script,
1. Price is an important consideration, isn’t it?
Would you consider value equally important? Let me tell you about the value of our products.
2. Your investment is about [$y] per month -that’s about [$y] per day
and [$y] an hour. We estimate you’ll recoup your investment in about [number] months, and that’s not even figuring in the extra benefits you’ll receive from improved employee morale.
3. We agree, then, that price is not the only consideration in making a purchase decision. The value of what you get counts too, doesn’t it?
Let’s talk about the values that [your product/service] brings with it.
Hope this is very useful for you? Stay tuned for more.
STEP BY STEP ON HOW TO MAKE DAILY SALES AS A NEW ENTREPRENEUR