WHAT ARE ON-PAGE AND OFF-PAGE SEO

If you really want to kmow much about SEO as a bligger, try to read this long article to the end.

The following topics shall be discussed.

1) What is SEO?

2) Types of SEO

3) What is On-Page or On-Site SEO?

4) Different Parts of On-Page SEO

5) What is Off-Page or Off-Site SEO?

6) Different Parts of Off-Page SEO

7) Why You Need Off-Page SEO?

Before moving to “What is SEO?”, know that SEO is an ‘unforeseen circumstance’ for some bloggers. Yes, I termed it an ‘unforeseen circumstance’ because it’s something I did not know I would need to do when I started my blogging career till I saw how some random guys lay much emphasis on it.

I had thought I would only create content from scratch or engage in copy and paste activity for people to click through and read and there used data bundles converts to money, then into my local bank account.

Now, you’ve started blogging and you think it’s all about creating contents from scratch or involving in copy and pasting activity.

You already created an account with either WordPress, Blogger, Wix, or any other platform. You set up a website. You tried different free themes and finally settled for one very archaic one as you felt it okay for your readers.

You quickly fetched some contents and you feel you’re good to go. You checked backend stats and became overwhelmed with joy at what you saw within a few minute just immediately after publishing. it never occurred to you that these stats results were a result of self clicks when you tried to preview your work from the frontend.

You continued blogging. You already thinking of how you would buy Benz with data bundles of your friends on Facebook and WhatsApp contacts. You shared your contents on Facebook and WhatsApp but only got few clicks.

You already getting tired and wanting to give up on blogging until random guys say, “Hey bro, You need SEO”.

At first, you told yourself it something you can face and beat off. You hit yourself three times on the chest and say “Yes! I can do this!”. But in the long run, you began to ask yourself…What I have got myself into?

You are already confused and wondering what SEO means and how you could pull your way through. You surf the net but all that is involved in SEO seems so hard and vague to assimilate and even practice. You’re about to give up again.

1) Now, what is SEO? I will make you to understand SEO now. Just read on!

SEO is an acronym for SEARCH ENGINE OPTIMIZATION and according to some big boys on google, it’s the process of improving the quality and quantity of website traffic to a website or a web page from search engines(like Google, Bing, Yahoo, Wakanda, etc).

SEO targets unpaid traffic rather than direct traffic or paid traffic. When applied to a website or store, the traffic which is the result comes naturally.

When good SEO is applied to your site, most of your web pages should fall within the first pages to the second page of search engines and sometimes third pages for readers who are so curious when related searches are made.

SEO is a very vital exercise or tool in the world of blogging or eCommerce which you should do to succeed.

2) SEO is so big to the extent that it’s divided into two major arms. They are as follows;

On-Page SEO
Off-Page SEO

Many SEO SPECIALISTS might feel I omitted one type of SEO which is the Technical SEO but No, I didn’t. Some of its parts can fall under On-page while some fall under off-page. What brought about the name “technical” is just how hard it may be. Sometimes it involves a little bit of coding or code copying and pasting.

3) What is On-Page or On-Site SEO?

The message is getting clearer and interesting, right?

Now let’s go back to what On-page or On-site SEO is all about.
On-page or On-site SEO is a practice or an SEO exercise done on the website through the backend of your site to improve the quality of the site or page.

It can be applied during the website setup or when creating content on the website.

4) This very type of SEO has numerous parts you can do and they are as follows;

-Site Audit
-No. of Keywords
-Keyword Analysis
-Competitors Analysis
-Canonical Optimization
-Sitemap (HTML & XML)
-Robots.txt File
-HTML Structure (H1-H6 tags, Alt tags, etc.)
-Conversion Tracking (Analytics Setup)
-Website Load Time Checking
-Broken Links Check
-Duplicate Content Checking
-Internal Link Structure Check
-Image Optimization
-Webmaster Setup(like Google Console)
-Title/Meta Creation
-URL Rewriting Suggestion
-Dynamic Pages SEO Suggestion

I wouldn’t want to start telling us what all of these are, as it would look so much to read. but here is a way out now that you’ve known what constitutes On-page SEO.

Simply go to Google or Youtube and search on any of these and how you can apply any of them. You can’t know all at once but you can still know all when you learn bit by bit.

5) What is Off-page or Off-Site?

This is the opposite of on-page SEO. it is done outside the website but got strong impacts on the website.

6) This also has so many kids under it and they are as follows;

-Thematic Link Building
-Profile Page Creation/Profile link building
-Search Engine Submission
-Directory Submission/ Business Listing
-Article Submission
-Press Release Submission
-Blog Submission
-Classifieds ads
-Social Bookmarking
-Submit Website in Yahoo Local
-Forum Posting/ Blog Commenting
-Syndication/ RSS Feed Sumission
-Digital Marketing Techniques
-PPT Submission
-PDF Submission
-Video Submission
-Social Media Optimization(weekly update)
-Facebook Page Creation
-Facebook Promotion & Update
-Twitter Page Creation
-Twitter Promotion & Update
-Linkedin Profile Creation
-Linkedin – Company Page
-Linkedin Updates

7) Why You Need Off-Page SEO

Without off-page SEO, you will struggle to rank for competitive search terms.

Think about off-page SEO as building your site’s authority, and without this, your site won’t outrank those that already have higher authority. And it is usually the case that content from higher authority websites ranks higher than those with lower authority.

And when you stop to think about it, it makes sense. This example helps you to understand the importance of off-page SEO. It is all about increasing your site’s authority, something that often goes alongside building a brand.

Links are by no means the only off-page signals that Google’s algorithm uses to rank a website, despite being perhaps the most important.

An off-page strategy that doesn’t include link building is unlikely to drive the needed results, based on the fact that links are one of Google’s top three ranking factors.

But to think you can only focus on link building is a mistake. There are many other off-page SEO techniques and tactics that you should be using — they will not only help you to drive success from SEO but also help to build your brand.

Now that you’ve gotten the idea of SEO, you can start working towards it. it’s so so good.

You can still conquer to bag the millions of dollars from Google Adsense or any other ad network.

So like I said earlier. It’s either you quit blogging or you persist to scale through. But you would still need people in the long run.

The choice to be Rich or Poor remains yours!

WHAT ARE ON-PAGE AND OFF-PAGE SEO