How to Get More Email Subscribers
In this article, we shall look at How to Get More Email Subscribers and also how to get 10% – 20% increase in your email open rates in one week.
You have written emails for your email marketing campaign and sent them to your subscribers.
The only issue is that very few of your subscribers actually read your emails.
Before you give up, keep in mind that email is still a valuable tool for communicating with clients for business leaders like you.
People simply do not feel the need to read or respond to emails as urgently as they formerly did, especially when they receive so many of them every day.
To get more subscribers to open your emails, you could also need to optimize your email list, content, and mailing schedule.
It doesn’t matter if you use a blogger-focused email provider or something more basic: the following tricks can all help you grow your email list.
1. Offer a Freebie
One of the most common strategies to get more email subscribers is to offer subscribers something for free if they opt in. This carrot-and-stick approach is a staple of email list building, and examples of freebies you can offer include:
A checklist or free guide
Access to exclusive content
Webinar or video access
It also does not have to take long to create a freebie. You may provide a short checklist or resource list to new subscribers as a freebie, as long as it connects to your blogging area and gives value.
You may also try giving different freebies based on the page someone is reading. If you’re a lifestyle writer that covers many genres, for example, you might offer a recipe freebie for your food posts and a budgeting printable if you also cover finance.
2. Reduce Sign-Up Friction
It’s tempting to ask readers or customers to submit as much information when signing up for your email list because usually, the more data you have, the better.
But reducing friction for users helps increase your opt-in rate. No one wants to enter their name, address, phone number, and answer a questionnaire just to sign up for an email list. Ask for an email and first name to keep things simple. You can always have a survey in one of your welcome emails.
3. Create a Valuable Welcome Flow
Growing your email list opens the door for email marketing. But there’s little use in building your list if you leave new subscribers in the dark for weeks or months.
Create a value-add welcome flow if you want to increase traffic and make users feel that joining up for your email list was worthwhile. Create one or more automatic emails that provide your finest content to new subscribers over the next several days or weeks.
Consider your welcome flow to be a highlight reel. When someone joins your list, you should promote your greatest content or take them through a series of related pieces, such as “how to start a blog in six stages, part one,” or something similar.
4. Use Testimonials
When selling items or courses, bloggers frequently offer testimonials. But did you realize that this strategy may also be used to expand your email list?
Many successful bloggers employ this strategy to promote their email list or sponsored newsletters on platforms such as Substack. Typically, the testimonials come from other experts in their field who express how much value and fun they gain from reading the weekly email.
5. Email your List Regularly
A lot of bloggers use their email lists to send out recent post notifications or the occasional email blast. There’s nothing wrong with this, but if you create a dedicated weekly or biweekly newsletter and brand it as being something different from your regular blog posts, that’s more enticing.
Many bloggers put out weekly newsletters that address a certain topic or highlight pertinent niche news. Some bloggers even send out round-up emails with some of the greatest specialty material from the previous week.
Finally, writing a dedicated newsletter makes increasing your email list lot simpler since people are signing up for an experience rather than simply email reminders to read your current article.
6. Leverage Social Media
Another way to build your email list is to promote it on social media.
Twitter is a great place for this, and some bloggers even include a link to their email newsletter in their biographies or pinned Tweets. This is a quick technique to obtain more subscribers if you network with other bloggers and readers in your industry on Twitter.
Facebook also works for promoting an email list, especially if you grow your own Facebook page and encourage members to subscribe.
Promoting your freebie on social media is great for both you and your readers.
7. Run Giveaways
For years, people have used freebies to expand their email lists and social media profiles. This method has persisted because it works, and it does not have to be expensive.
Every audience wants to feel important. So, whether you accomplish a blogging milestone or just want to say thank you, hosting a giveaway isn’t a terrible idea.
Here’s how you can use a giveaway to build your email list and social media following:
Choose something to give away that relates to your niche.
Promote the giveaway on social media, your blog, and your email list.
Give readers bonus entries for signing up for your email list and following you on social media.
Pick a winner at the end of the giveaway.
You can use giveaway software like SweepWidget to manage your contest. SweepWidget lets you give bonus entries if people subscribe to your email list, follow your social media accounts, and even share the giveaway details. According to SweepWidget, it takes 60 seconds to make a giveaway, and you can grow your email list by 500% with one.
This is a big claim, but the bottom line is giveaways help you grow when done right. YouTubers do this all the time, and as long as you promote your giveaway and use some sort of software to help, it can help your blog and email list grow.
8. Use Your Blog’s Real Estate
Many bloggers will simply place an email sign-up box in their sidebar or footer and call it a day. But this is only the tip of the iceberg.
Using call-to-actions (CTAs) to encourage readers to subscribe inside your content is one of the greatest methods to expand your email list. This is frequently where you include a tempting freebie.
9. Use Email Capture Pop-Ups
Email marketing platforms like ConvertKit let you create email pop-ups to encourage people to subscribe. You can edit your pop-up form as well as the logic for when it fires. For example, you can make your email capture form fire when:
A certain amount of time passes
Someone scrolls down a specific percentage of a page
Upon exit intent
You may also include criteria, such as not displaying the pop-up to the same reader within a specified time frame. Overall, pop-ups help you develop your email list faster, since they draw more attention to the sign-up box.
It also doesn’t have to feel spammy. I test many email pop-ups before hitting Publish, and this is how I market my free training on how to garner more attention for your site. In my experience, combining a pop-up with your freebie generates the most subscribers, but don’t be hesitant to split-test.
10. Host Webinars
Another simple trick to get more email subscribers is to host a webinar that requires opting-in with your email.
Bloggers use this all the time to sell courses, but you can use the same method to create your email list. Choose an intriguing topic in your area, such as a guide or lesson, and then conduct a live webinar for your readers to enjoy.
Your webinar might be as basic as a 30-minute or hour-long session; you don’t have to go overboard, as long as you’re giving value. My webinar (seen above) lasts roughly 30 minutes.
You do not need fancy webinar software to host a webinar. Zoom will do. Or even Google Hangouts if you want a free version. Your attendees don’t care about the platform, they just want great content.
11. Consider Gating Content
Gated material is unavailable unless readers enter their contact information or join up. This is done by online newspapers, which normally demand joining in or paying $5 per month to access limitless stories.
I don’t recommend gating material if you’re a rookie blogger since you don’t have enough content depth to keep part of it off. However, if your site is already established, you might try gating a fantastic piece of material to see if it brings you extra subscribers.
If you want to create gated content, you can use WordPress plugins like Before And After to gate specific posts or pages on your blog. There are lots of other plugins that have the same functionality.
As a younger blogger, you may achieve the same effect without using plug-ins by developing a unique autoresponder with distinct material, such as an email course. You can build an email series in which you teach a certain skill connected to your niche. For example, “7 days to save $1,000,” where each day provides a tip that will add up to $1,000 by the conclusion of the series.
Another approach is to provide something special to your list, such as frequent AMAs (Ask me anything). Promote these AMAs and inform people that the dates and times will be announced to your email subscribers.
12. Create Urgency
This is a simple, albeit important tip for growing your email list, but it works.
The idea is to create a sense of urgency in readers, so they’re more inclined to subscribe. Common ways to do this includes:
Mentioning exclusive content
Using phrasing like “never miss a post,” or “stay in the loop”
Running a time-sensitive freebie or offer to collect emails.
You can also split-test different copy for your subscription forms to test what works best.
How to get a 10%-20% increase in your email open rates in ONE week (3 simple steps):
Step 1: Fix deliverability problems
Check your domain reputation in Google Postmaster, and also check for “spamminess” in MailGenius. Fix any errors that are listed.
Step 2: Send re-engagement email to inactive subscribers
Once deliverability issues have been resolved, it’s time to send something to your 60-day non-openers. (It’s possible they haven’t opened simply because your deliverability was suffering!) Send them an email to get them back onto your active list.
Step 3: Remove inactive subscribers
If your deliverability issues are resolved, and you’ve sent a re-engagement email/sequence, you’ve done all you can and now it’s time to cut dead weight. Remove subscribers who are still on your inactive list.
Follow these 3 steps, and you should start seeing a MASSIVE increase in open rates (and sales!)
When you’re just starting out, building your email list may seem daunting, but trust me when I say it’s one of the most essential things you can do for your blog.
Furthermore, if you continue to write amazing content and increase the traffic to your site, establishing an email list is rather straightforward provided you have the correct freebies and email captures in place.