The App Trends The Users Will Appreciate In 2022
Right from the beginning the smartphones have been introduced into the technology world, smartphones were accepted all over the world.
Smartphones have now turned to many people’s best friend. Many can’t do without the smart phones again. These powerful technologies have become the things so many people around the world can’t do without. This has been generating a lot of money for the developers as well as the users.
Now, many mobile app developers have started emerging with their innovative applications.
These trends made our lives simpler in many ways. On the other hand, it also brought more tools into the developer’s arsenal.
The future of mobile apps indeed looks brighter than ever. In 2022, many innovative mobile app development trends will see daylight and simplify our lives.
From the previous app development trends that may help companies engage more users and increase the loyalty of the present ones. Some might use it to update current products, and others might embed the advice in their forthcoming apps.
The App Trends The Users Will Appreciate In 2022
1. Build an accessible product
People with disabilities make up 15% of the world’s population. Being close to home, they need broader online inclusiveness. So you will extend your target market by adding specific features, making your product accessible to them.
Example: provide the context to hyperlinks, so users know what they get by clicking on them. It helps to navigate your website using a screen reader.
Make video content (+online events) with translation for the deaf.
About 9% of the population is over 65 years. They are also quite involved in digital life.
So that if you have a broad target market, you’ll only win by adding tech decisions that extend the abilities of the elderly.
For example, a voice assistant embedded in your product can help them understand new technologies and be involved in the new reality.
Moreover, it might save them from loneliness. Memory Lane helps older adults to record their memories. The team plans to make a podcast out of the stories for younger citizens to listen to.
Also, considering the needs of minorities, you can get them as users and even more users belonging to the majority because they will see that you care.
2. People are tired of screens and overwhelming content
Think about minimalistic app design trends (even for complex systems) and other content (texts, videos, images for social media). Users will thank you for calm colors, static images, relaxing sounds, and smooth motions.
Example: history of art, unusual but minimalistic animation, set of minimalistic websites.
Implement real-world experiences.
Example: more and more internet users have started using Google Lens and Pinterest Lens. Now people search for things using image recognition services.
3. Make them feel secure within your product
More users store their data online, so hacker attacks are increasing. As a result, users choose to pass up on apps that seem insecure.
Businesses should move forward to broader transparency, tech (as part of product design), and legal preparedness.
For example: with each new update, Apple adds new technical privacy features to their products.
4. Product socialization
Since people communicate primarily online, they should be able to share, comment, and chat with like-minded people. It’s all about making a community within your product.
In addition, 83% of people worldwide think companies should use their social channels to create a sense of community and support.
Example: Perfect Diary (a Chinese beauty company) offers a virtual service representative to communicate with customers in closed WeChat groups.
5. More humans and fewer robots in user interaction with an app
People who can’t reach your service offline expect to receive full help online. They get disappointed and frustrated when they can’t reach real humans while buying something or looking for technical support.
Talking about online shops, 78% of prosumers and 59% of mainstream consumers prefer to have an easy way to connect with a human, either through chat or video.
6. Less data usage by an app
In 2021 users had on average 40 downloaded apps, with millennials having the highest middle point — 67.
At the same time, 37% of millennials name data usage as one of the key factors why they do not like the app.
Users have more and more apps on their phones, so your product should be lightweight enough not to be deleted.
– embedding mechanism through which users can choose how and when your app loads the data;
– detecting unused code and resources;
– compressing images, etc.
7. Opportunity to work with your product without an internet connection
People are hugely dependent on the internet, so when incidents happen, they should be able to continue their work or communication within your product, at least in some form.
Also, while discussing expanding your market, keep those areas with the weaker internet connection in mind. About 45% of households globally have no or limited internet connection.
Example: FoondaMate — WhatsApp chatbot for students in South Africa. Those regions often have limited internet connection, and the chatbot helps with «googling» answers, downloading study notes, etc.
9. Pay attention to the mobile version of your product and website
The statistics what people dislike most in mobile versions of websites:
53% of all internet traffic comes from mobile devices. So, your company should have a perfect mobile face, especially if you are working with the B2C segment (they most likely interact with your product using smartphones).
9. Mental health features
Mindfulness helps people to deal with all the hardships of 2022. Following mobile app trends, users choose your product if it offers elements that help them relax, have a break, feel the moment, draw up better connections, and finally, be happy.
Example: Microsoft Team Communication Platform now has new features that help to boost mental health and create work/life balance. The company partnered with Headspace to bring meditations into your everyday routine. Also, users can set how they feel, which is helpful for interactions within the team; it can deepen connections with co-workers through regular one-on-one meetings, as well as help managers and leaders analyze the atmosphere in teams using special features.
With this post, you should have known the App trends the Users will appreciate in 2022.