Why You Need A Website for Your Business
A Website adds to your business’s credibility.
If you want to show the world that you take your business seriously, then it is time to invest in a professional website.
In an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having a website can damage your credibility.
According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design.
In the end, people are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. email@example.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
In addition, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to take advantage of the power of email marketing, you’ll need a business email account.
The online world is fast-paced and ever-changing. Your business must have a solid presence by having a quality crafted website. Without it, you will fall behind, while your competitors stay ahead of the curve. Moreover, having a website is a prerequisite for all your other marketing efforts.
A good deal of web developers label themselves as web designers. Many are geeks who are proficient in coding and able to build websites. But, creating a website must have a purposeful plan. The design of a website must have an effective structure and layout.
So, why is having a website important? So, why is web design crucial to the success of a website? And how can your business benefit by having a crafted website? Here’s a primer.
1. Your website can help you market and grow your business 24/7
Your competition has an online presence, and so should you. Increase your brand awareness with a purposeful website. Attract targeted traffic to buy your products/services. Having a website allows you to market your business online, 24/7. There are several ways to market your website and business online.
Executing digital marketing strategies will help you reach your target audience. You will be able to connect with your customers, and increase conversion. It’s a good way to build a brand, and build a loyal, targeted following.
You are also missing out on online traffic, if you do not have a website. And the traffic that captures site visitors’ information is valuable. It can lead to a deeper audience understanding. You can build relationships with prospects, leads, and customers. This is email marketing: a process of conversions.
2. Your website can help your business attract leads
92% of searchers select businesses on the first page of local search results. Every business wants to appear on the first page of Google’s search results. Don’t underrate its importance. The further down the first-page search results, the click-through-rate drops. The majority of people click one of the top three organic results. Google’s desktop search for the first position has a click-through rate of around 35%.
Ranking on Google’s first page for a related keyword is priceless. It will help your business attract leads, without having to pay for it. This a gold mine. It adds value to your business as an intangible asset.
3. Your website is where potential customers can learn more about your business
Around 90% of website visitors first look for a company’s products/service page. Other sections of the site are then browsed.
This is your space to present your products/services point of difference. Build a better connection with your target market. Establish yourself as an expert. Without a website, clients could be going to a competition. It’s vital to position your business as the industry authority.
Business information should be easy to find on your website. You can reduce support calls and improve customer satisfaction.
4. Your website allows you to own an asset- not lease it
Facebook is “leased” by many businesses to establish an online presence. You’ve bought into their whole platform. You don’t own anything. Your online presence can disappear overnight- along with the followers and likes you’ve grown.
The same notion applies to popular website builders such as Wix. With Wix, you’re “renting” your property, as opposed to owning it. You’ve bought into their platform. If they raise their fees, you can’t take your website elsewhere. Wix offers beautiful templates, but once you choose a template, you can’t change it- not so ideal with the ever-changing demands of the online world.
WordPress is the most popular website builder. 30% of the web uses WordPress. Wix and the likes make less than 1%. It’s much more valuable to learn and understand WordPress. You can get the help you need with ease. It is open source, which means no one owns WordPress (free software). It has a massive theme (design) and plugin (functionality) ecosystem.
WordPress offers a better sense of security. It’s better for the long term. The options and control are far superior to other website builders. It’s a thorough solution that expands and enhances over time.
5. Your website’s design is critical for usability and user experience
Web design impacts user experience. 38% of people will disengage with a website if the design is unattractive. Google uses user experience signals to understand visitor engagement and interaction with websites.
For example, a visitor clicks on your website. Then presented with unattractive web design. The visitor bounces away from your website. This signals to Google that your website is not what they’re looking for. This can result in a dip in your Google rankings.
Another important user experience factor is a mobile-first design. 63% of all traffic now comes from a mobile device. It is of paramount importance for a website to be mobile optimized (i.e. mobile responsive). It will prime a website to please the users and Google.
Reasons Why Your Business Doesn’t Need a Website
Here are some reasons why your business might not need a website.
You’re Not Looking to Grow
One of the primary reasons for having a working, effective website is to increase the number of clients you have and grow your revenues. If you’re not looking to grow your business significantly, there’s probably little reason to try and find more clients or increase your revenues.
You Have Enough Leads
Many businesses do a great job of getting referral customers and tapping their existing network for new business. If this is you, then perhaps a website is not that important. This assumes, of course, that your Rolodex will continue to be an effective mechanism for you to get all the new business you need.
You’re Not Hiring Any Time Soon
If you are looking to increase staff, the chances are that your prospective hires will likely want to learn more about you. And they’ll probably turn to your website.
With all other things being equal, potential recruits will pick a company with a vibrant website over one with a brochure on the web.
Small businesses would be well served by a website, as they don’t have the resources that can help attract exceptional people outside of their immediate network. A website can help with that.
But if you’re not looking to hire top talent, then you can do without a business website.
You’re Operating in a Virtual Monopoly
If you have the luxury of running a business for which there’s very little (if any) competition, and you’ve got an offering that people must have, a website is probably not crucial. Your clients need what you have, and there’s nowhere else to go. Congratulations! Though a shiny new website might impress your spouse and colleagues, you probably don’t need one to improve your business.
You Don’t Expect to Sell the Company Any Time Soon
For more and more types of businesses, the website is an important asset that factors into valuation discussions. This is particularly true if you have a start up business, a hi-tech business, or one that “scales” well (i.e., adding new customers does not increase costs proportionately).
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The final word
Having a website is important for business success. Web design backed by a solid strategy is imperative. It is the basis of your online marketing activity. The main purpose of a web sites design is to engage the visitor, and then, convert them into customers.