3 Reasons Why Your Sales Funnel is Converting Poorly
Before looking at 3 reasons why your sales funnel is converting poorly as a topic, let’s look at the meaning of Sales Funnel and why your business need sales funnel.
What Is a Sales Funnel and Why Do Your Business Need One?
A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to buying your product/service through a series of marketing actions like automated emails, videos, articles and landing pages that will do the selling for you.
Here is a simple diagram that explains the flow of a sales funnel :
3 Reasons Why Sales Funnels MATTER for E-com???
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Hey Guys – I’ll keep this one short and sweet. Here are 3 reasons why Sales Funnels MAKE or BREAK an E-com brand.???
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1. Understanding Your Customers
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– A sales funnel is simply the journey your customer goes on which ends in purchase
– The benefits of having a clear funnel is that you always understand what your customer is thinking.???
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– Whether that’s your customer discovering your page, being nurtured by re-targeting, or being converted by your copy + CTA. You can track the sales process.???
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– You can cater to each stage; improving on parts of the funnel where customers are dropping out.???
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2. Upsells
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– When you have a funnel in place, you will know the best stage to offer upsells, as you will know what your customer is thinking.???
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– For example, introducing upsell pop-ups once your customer has moved into the decision stage and are already convinced by your main product.???
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3. Finding The Positives
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– Having a sales funnel can highlight where customers drop off, but also when they are most likely to buy.???
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– If customers are converting highest from Google ads rather than email marketing, you can scale the former.???
3 Reasons Why Your Sales Funnel is Converting Poorly
1. Sales Funnels Frustrations
The hassle of creating a good sales funnel ain’t a joke. On top of all that pile, add the struggle of getting it to convert.
Aaargh….{ I’m frustrated just by thinking about it}
But, it shouldn’t be that hard….
The following 3 reasons may be causing all the converting loopholes in your sales funnel;
1. No, follow Up
Most of us {I included} set up a good funnel and walk away expecting all the magic to happen on its own.
A funnel is like a plant. For it to grow healthy, you need to water it continually; or in this case, conduct follow-ups. Have a plan of showing your existence post launching your presence.
As the saying goes, Out of sight, out of mind.
In a world where emails, text messages, Facebook ads, and other electronic communication is the way to go, you can create an email drip after your offer.
Incorporate an automated email campaign to make work easier. Slip in a few offers in between an email. Do the same for abandoned carts.
Retargeting campaigns are suitable for follow-ups. You can set up the campaigns on social media, i.e., using Facebook or through a series of further emails.
2. Poor Offers
Are your offers great or good? Wait, do you even have any offers?
I can’t begin to tell you how many times I have come across entrepreneurs with an impressive email list but have never sent any offer emails to their subscribers.
Customers love free gifts. The more discounts, and giveaways you have on your site, the more likely your sales funnel will convert.
Your wording determines the significance of your offer.
Think about this for a second. How many times have you bought a product you didn’t need because of the convincing power the entrepreneur has employed in the advertising campaign?
I’ll guess uncountable times.
Customers are attracted by what they see and hear. Words and presentations are very important.
Marinate your customers. However, don’t oversell and underdeliver or make promises you can’t keep.
I’ll say glorify your offers in a civilized manner. It’s like adding salt and pepper in your steak. Little is bad, and too much destroys the taste.
In short, balance it out.
How can you make your offers great and irresistible?
? Be clear on what you’re offering.
Confused customers will certainly not click on your offers.
? Employ scarcity tactics.
Use countdown timers to create the illusion that time is running out. This way, you’ll get customers to act quicker and avoid procrastinating.
? Add value to the original product.
Your offer should compliment what you’re selling. For example, if you’re selling an ebook on life coaching, the offer can be a course on the same.
3. Low Traffic
Traffic is everything. It’s a funnel’s primary need.
If you don’t get enough visitors on your pages, your numbers will be low. Web traffic is dependent on numbers. How many people visit your site or your ads daily? How many pages do they visit?
Visitors turn into potential clients. They then become subscribers (depending on the structure of your funnel) and finally turn into customers.
So how can you increase traffic?
??Use your FB profile as a traffic magnet.
Add value through your FB posts in your timeline and in various groups where your audience is congregating.
This will spark up meaningful conversations between you and your potential clients. A simple comment section chit-chat yields into a friendship and later turns into a sale.
??Invest in FB ads.
Never underestimate the power of a Facebook ad in creating awareness.
Start with a low budget. Your target can be 1 interest in 1 adset. 1 person can convince another, and another and the chain continues.
??Promote sharing in your FB posts
Invite your audience to tag friends or share your content. For example, you can end a post by saying ‘tag a friend who will benefit from life coaching.’
The main takeaway from the points listed above is, always target the right people who need your services. Your content should be appropriately-client-centered. Otherwise, you’ll just be catfishing in shallow waters.
SEE ALSO : CASH FLOW GENERATING TASKS YOU SHOULD FOCUS ON IN YOUR BUSINESS
What other reasons can cause low conversion in your sales funnel?