3 TYPES OF CONTENT YOU SHOULD BE CREATING DAILY TO GROW YOUR BRAND
Before going to 3 TYPES OF CONTENT YOU SHOULD BE CREATING DAILY TO GROW YOUR BRAND let’s discuss 5 things you need to know about content Marketing.
1. Your audience needs good content more than you think:
Interesting contents is one of the top three reasons why people follow brands online.
80 in 100 Twitter/Facebook are more likely to recommend an individual or a brand they follow because of the type of contents they give out.
This is why your content should aim at drawing the audience that’s already waiting for you.
2. Content Marketing is about engagement.
We all know this already.
What good are you accomplishing if you post months of creative contents an no one sees them?
What should you do?
A. Be more interesting
Do some casual market research and look for companies or personal brands In your niche and look at companies and personal brands in your niche and see what they do.
What are they writing about, how are they doing it, and more importantly how can you be more interesting than them.
B. Promote your content
Make promoting your content a daily activity.
Invite people to go and read your content.
People have to know you exist before they react to your Contents.post in groups of your related niche. Pin posts often. Connect with others in your field and text them occasion about something you have posted.
C. Respond to readers
I don’t need to explain much you already know you should do this.
3 Laveraging the power of influencers expands your niche
If you want your content Marketing to reach farther, you need to laverage the power of influencers.
Find those in your niche with large Audience and connect with them.
4. Growing an audience is hard work
Large Audience are not born overnight. They come through being consistent, High quality hardwork(note this) plain and simple.
Everyday make effort to grow your content skills and eventually your work will show it.
5. It’s not about you it’s about them
Make your contents about the your audience instead of your and you will make it more powerful.
Help them with your content and you will make yourself more powerful.
Now, let’s discuss 3 TYPES OF CONTENT YOU SHOULD BE CREATING DAILY TO GROW YOUR BRAND
1) Educational Contents: This type of content is simply to show your expertise and experience level to both new leads and warm leads, it is also used to confirm the sale in the mind of hot already buying leads, they’re so glad they’re making the right decision for their business,
Example of Educational Content is: How To Make More Sales From Old Customers.
The aim of this content is simply to show your expertise and let your audience know that you understand what you claim you do, that way they want to do business with you easily because your content has built the trust factor.
2) Entertaining Contents: This type of content is more based in motivation, expression of funny moments of life, bad times and how you succeed them.
People want to hear more of the story than the facts and here’s is where you pass exactly that across to them.
If you do this well, getting people to buy from you will be very easy because STORIES SELL, FACTS TELL.
And nobody is interested in a boring person, they’ll rather go for a comedian who knows how to create a BOOM with them.
The way to go about this is to create entertaining contents related to what you do and more of what you’re trying to sell.
Example of this type is: How I Struggled To Make My First $10,000 and What You Can Learn From it.
3) Promotional Content: Have you ever feel bad when you want to sell your stuff and you’re like maybe nobody’s going to buy from me?
Truth be told, a lot of people are willing to buy from you but you must be able to create the exact type of promotional messages that will not only grab and hold their attention but convert their attention into sales for you.
And this is where a lot of people miss it.
But it doesn’t have to be hard at all.
Example can be: How To Sell When Nobody’s Buying,
Talk more about your experience and then invite them into the sale.
The simple law is VALUE FIRST BEFORE ASKING FOR ANYTHING IN RETURN.
And maybe you’re asking what type of content work best??
I’d say the ability to use the 3 in a single message then add a little bit of personal touch to it.
It works like fire.