HOW TO GET OR GENERATE MORE LEADS FROM YOUR SITE
How to get more leads from your site also means how to generate more leads from your site.
When we talk about lead in terms of business, we are talking about lead generation.
Before talking about how to get or generate more leads from your site, let us see the meaning of lead generation.
What is Lead Generation?
The process of attracting and capturing interest in a product or service for the purpose of developing sales pipeline is known as lead genaration
Lead generation often uses in online marketing and has been undergoing substantial changes in recent years from the rise of new online and social techniques.
In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must learn to build continuous relationships with buyers.
HOW TO GET OR GENERATE MORE LEADS FROM YOUR SITE
Not getting enough leads from your website or landing page? Try this
If there’s one thing we can all agree on when it comes to online lead forms, we don’t fill it 80% of the time.
And, for locked up content that we might find useful, we use a burner e-mail address that we rarely open.
Most people delay taking action when they see a form. Or, they would grudgingly fill in the form if it’s extremely important to have that service or product.
This could be leaving many leads on the table -I know it’s cliche but true- for your business.
So what can you do to combat this?
Have conversations with the traffic in real-time.
Instead of having them fill out a form while active on your website, you can have your appointment setter/sales rep send them a message offering to help while on the booking page.
Have them engage in a conversation while asking the same set of questions you would have put in a form to qualify the traffic.
In the end, you get all the info you need and can tell the prospect immediately if your service/product is a fit for them or not.
And if the customer is qualified, you can schedule a demo/consultation immediately by sending the link to your scheduling software and have them pick a time that works best for them.
Yes. It’s that simple.
Install a LiveChat plugin on your website on pages where you had forms collect data.
Try having conversations with your customers today. You might be surprised by how many great leads you were missing out on.
Have you been seeing a rise in the number of visitors to your website, but, your number of leads hasn’t increased impressively and you’ve concluded that online lead generation isn’t good enough?
Well, you might be losing out if you are not trying these three things
1. Live Chats: LiveChat makes the customer experience seamless and frictionless.
LiveChat also positions you as a customer-centric company due to its conversational nature.
It makes the process of qualifying the prospect a friendly chat with another human and getting meetings/demos booked while they’re active.
Unlike forms which, when filled indicate the end of marketing and the beginning of sales to the customer. Live chats make that gap invisible with real-time conversations.
2. Chatbots: LiveChat is great for the customer experience and makes your company more human. But, It can become a huge problem scaling conversations when you’re getting tons of traffic.
That’s where chatbots come in.
With the ability to be active 24/7. It can have conversations with customers during busy hours when all of your employees are in conversation.
Chatbots can also step in when your employees are offline and have conversations with prospects and book meetings for you while you sleep.
3. Retarget Traffic: Even when you have the best copy combined with the most optimized website and have the best conversations with visitors.
You can’t convert all of your traffic in one visit.
It takes 6 -12 touch points on average to convert a lead.
Let’s imagine, Angela a 36-year-old nurse visits your website and was about to start a conversation with your sales rep all of a sudden, her phone rings and it’s the matron of the hospital she works in.
She picks up the phone and finds out that she had to come in for a shift due to the illness of the original shift taker.
After that call, I’m sure we can both agree that she ain’t buying from you today, right?
But, what if she was genuinely interested in your service/product?
That’d be leaving it to chance to think that she’d come back to visit the website.
So how can we avoid losing Angela to a competitor?
Well, you use retargeting ads.
Here’s what it looks like in real life.
Have you ever wanted to get a product on Amazon but decided against it, and then you go on Instagram or Tik-Tok, and all of a sudden, you see that same product as an Ad and end up buying it?
That’s what retargeting ads do to you.
And, you can do the same for your service.
You can show Angela Ads for your service on social media days after she left your website to remind her to come back.
The Anatomy of A Lead Generation Optimized Landing Page
Your landing page should be composed of a core group of elements. These elements should be used as a guide when creating your landing page to get the best results.
1. Headline: Your headline should be clear and concise. It needs to be an extension of the ad, email, or link that brought them to it.
If what brought them to the page was an offer to “Get Your Home’s Value” or “Get Your Free Solar Consultation Now ” you would want to repeat that as closely as you can with your headline.
With the subheadline, we simply want to continue them down the path the headline started them on.
2. Hero Image or video:
Try thinking of your images or videos for your landing pages in this context:
If someone were scrolling through their Facebook newsfeed and saw your image, would it have stopping power?
Ideally, a hero image should show the context of use. If you’re running a real estate company, this could be a customer smiling with his keys. Or, if you’re in solar sales, it could be a homeowner in front of a beautifully designed roof panel installation.
3. Benefits: This is where all of your selling is done. You state your Unique Selling Point and how it benefits them to convince them to work with you and not your competitors.
Make sure you triple-check all grammar, punctuation, and spelling (Grammarly can help with this if you know you screw up often).
Just like when you sell over the phone you do not have the luxury of visual cues, online you might have only words. So use a scalpel with your copy, not an axe.
4. Testimonial: Trust is why we have always bought and why we will always buy things. The goal here is to establish trust quickly. Using positive reviews from customers on trusted websites like Yelp, Facebook, or Google can have an impact.
Use a combination of Video and Picture testimonials to humanize the text testimonials.
Remember, building digital trust is still building trust.
5. Call to action: When the visitor is ready, your call to action must be obvious, easy to find, and contain the right copy with only one conversion goal in mind.
The Conversion button should stand out and be near/below the call to action. The button should be big and bright. Orange or yellow buttons for a CTA help to catch a viewer’s eye.
There are no universal rules but this is a great foundation to follow.
Hopefully, this post would have helped you to find out how to get or generate more leads from your site.