THE EFFECT OF SOCIAL MEDIA ON SEO
There have been a lot of speculations whether and to which extent is SEO affected by social media. Search engines updates that have been announced in the previous years have introduced social media signals as an important metric for determining relevance, which affects the search results visible to the users. Social signals are also seen as a way to fight spam, as they would account for reliability of the website in question.
Search engine optimization is a process of applying different techniques in the purpose of optimizing a website and making it more user and search engine friendly. Various actions are included in this process, such as optimization of content and images, link building, etc.
Search engines display the search results in a certain order, which is determined by a special algorithm designed to show the most relevant results first. Besides being the most relevant, the results should also provide quality content that can really be helpful to the users.
According to the studies related to the search results, the highest the website is ranked in the search result, the most likely will users click and visit that website. This means that the first result gets the most clicks.
According to various data from 30% to 50% of clicks go to the first result in the search engine list of the results. The second and the third ranked also get attention, but in a significantly lower percent, that can range between 15 and 30%. The percentage of clicks lowers down the search result page, and the lowest results usually get less than 5% of clicks. Hardly any user goes to the other pages of the search results, as most of them will only scan through the results visible on the first page.
Having in mind this, you should understand how ranking at the top of the search results is important for your business. If you want to get people to visit your website, you have to be ranked as high as possible, and the goal of search engine optimization is to help with this task.
THE EFFECT OF SOCIAL MEDIA ON SEO
Increase Ranking in The Search Results
Search engines use various metrics in this algorithm which ultimately improve your chances of being ranked as high as possible. Due to importance of social media, social signals were implemented in the search engine algorithms, which affect ranking. This means that search engines take into account the popularity of a link or a website on social networks as one of the factors that influences ranking. The more popular the website is on social media, the more significance will it hold in the search engines results.
This is one of the reasons why companies choose to invest in social media. Having a popular social media account can help you increase ranking as your content will be associated with a popular social media account, which will increase the credibility and value of that content.
Increase Traffic
There is no doubt that social networks can significantly increase the amount of traffic on your website or blog.
Naturally, it all comes down to how popular your social media accounts are. Having thousand of social followers, you are more likely to increase click-through rate. In this case, sharing links on social networks will have a positive influence on the traffic.
Besides direct sharing, social media allows users to share your content on their personal profiles, which additionally increase traffic to your blog.
Increasing traffic will have positive influence on your website’s performance, as the content will be considered popular and of high-quality, which means that the search engines are more likely to include your website in the search results. Besides improving SEO, increasing traffic directly helps you with other goals of your company, such as getting emails, by asking people to sign up for a newsletter, or by converting the visitors into the buyers, through the possibility of online purchase. In any case, the increase in traffic will result in multiple benefits for your company.
Social Media and SEO
Apart from the importance of social signals as a factor that affects ranking, social network results are often displayed in the search results. So if you type the name of a certain brand or company in the search engine, you will usually see some of the social networking accounts of that brand or company. In some cases, it is even possible that the users are more likely to find a Facebook page or any other social network profile than to find your website.
Since social networks are the part of online environment where users feel comfortable, familiar with all of the options and features, it will be extremely beneficial for you to join them in this kind of environment. When conducting a search using a search engines some users are more likely to visit the social media account than to visit the website of a company, only because they enjoy using a particular social network.
THE EFFECT OF SOCIAL MEDIA ON SEO
How does Social Media Marketing Influence your Business Search Engine Optimization Efforts?
Social media marketing means technique of getting traffic or attention through social networks. Social networks are really an essential part of search engine optimization business. Many search engines like Google display social media results by themselves front pages for instance Twitter and blogs.
So how would you use social media to enhance your SEO rank and make certain the rank and ensuing traffic will end up online businesses? First, you need to create and understand a parallel social media optimisation/SEO strategy. All designers of content inside your team (copy, social departing comments, videos, and imagery) need to be on one brand team. The approach ought to be holistic.
Search engines like Google use social signals to rank your site. You’ll find still many social signals proven to affect your rankings you could smartly apply. For example, shares, pins, and the quantity of groups you take into account. Blog comments and tweets including your site’s URL may also be incorporated. The authority and influence of people talking about your posts can be a certainly factor. Since social signals are crucial for the search rankings, the clever SEO strategy obtains social into account.
Part of your general SEO technique is probably some keywords and phrases you’re trying to pay attention to. You have to incorporate these keywords and phrases for your social profiles and also to your status updates. These keywords and phrases used as tags for blogs – too as with any content you’re trying to acquire people to talk about.
About sharing, utilize open-graph tags to optimize the way in which your articles shared on the internet sites. For example – when someone shares a web link Facebook, instantly draw the meta-tag title & description plus a picture within the page. However when utilize open-graph tags you might be manage in the precise content & image that shared.
The higher from the content that shared, the higher you’ll rank on search engines like Google – which means should think creating content that’s more vulnerable to shared. Write blogs posts about subjects that people desire to tell their pals about. Also keep in mind; everybody likes to discuss visual media for instance pictures, videos, and info-graphics.
Clearly, business search engine optimisation is not a 1-and-done kind of project – its ongoing method that requires constant monitoring plus it will take time. And most importantly, this doesn’t mean you have to give up traditional SEO. There will continually people who don’t like social networking or will not build Google’s Profile. These individuals will simply ever start to perceive the traditional internet search engine outcome, and that means you still to follow all of the standard SEO recommendations.
Pieces of Advice for SEO Using Social Media
FACEBOOK
Facebook links are actively indexed by search engines. More likes the page gets, more links will go to promoted website. So it affects site’s traffic favorably.
Likes of authoritative accounts and famous pages have the largest value. There are many ways to attract them, for example you can create interesting content or use tricks with contests and polls.
GOOGLE
Google prefers websites that are added to Google+ in search engine. Such websites will be located higher in search results.
Not only the authoritative users (due to Google Author Rang) will affect SEO favorably, but much turns on old Gmail users’ rates. Authorship verified by Google+ is the pawn of search engine’s confidence. This means information from verified account will have more relevance than information without verification.
You should remember that synthetic rating upgrade will cause sanctions from the side of search engines. It is not a big deal for Google to reveal such manipulations.
TWITTER
Twitter has the largest SEO impact among social media. To let the Twitter link have influence over SEO, it should be indexed by special automated tools of search engines.
The conclusion is simple and effective – more tweets and followers let you improve SEO and speed the indexation up.
SEE ALSO : How to Make Your Business Appear on Google Search
Hope this article on the effect of social media on SEO helps?