BENEFITS OF INTEGRATION OF HUBSPOT CRM AND AMAZON SELLER CENTRAL
HubSpot is a CRM (Customer Relationship Management) platform that connects everything, scaling companies need to deliver a best-in-class customer experience into one place.
In other words HubSpot is a comprehensive inbound marketing and automation software platform that allows businesses to execute, manage and measure all their inbound marketing activities. Essentially, it’s everything you need to run successful campaigns with no hassle. It has several tops for email campaigns which includes personalization, advanced segmentation, and smart tagging.
HubSpot CRM is the free customer relationship management (CRM) platform that makes up the foundational layer of HubSpot tools, to organize and track your leads and customers across hubs. This free tool will save your team from using a spreadsheet (or multiple spreadsheets) to organize your contacts.
What is HubSpot Used for?
There are many benefits of using HubSpot. First, it provides a way for small businesses to access high-level digital marketing expertise at an affordable price. Not only that, it allows businesses to automate processes and improve efficiency. it also helps businesses increase visibility by creating a strong online presence. Hubspot also enables businesses to better understand their customers and prospects through analytics. Finally, it can help businesses save money by improving conversion rates.
What Is Amazon Seller Central?
Amazon Seller Central is an online dashboard used by third-party sellers to manage and list products on the Amazon marketplace.
Amazon Seller Central is a backend tool in which individual or professional sellers can sell directly to Amazon customers. With Seller Central, a seller has the choice to Amazon FBA (Fulfilment by Amazon) or Amazon FBM (Fulfilled by Merchant) where the seller manages the shipping, customer service, and returns for each order himself.
To begin selling on Amazon, you must first create a Seller Central account. You only need one seller account within a single marketplace, even if you’d like to sell a multitude of different products.
You can use HubSpot’s free CRM functionality at no cost. With up to 1,000,000 contacts and no limits on users or customer data, HubSpot’s free CRM functionality is 100% free, with no expiration date.
There are plenty of tools and pieces of software out there that are ‘free’, but that offer very limited functionality unless you pay for it. This makes it very hard to make the most out of them and judge their effectiveness.
However, this isn’t the case with HubSpot CRM, and the free platform offers a wide range of features that makes it a great tool on its own.
HubSpot Marketing Integration
Those who are already using HubSpot’s marketing system, can fully integrate it with any CRM of their choice. This makes it easy for marketing and sales teams to communicate in real-time while going about their respective duties.
Once a lead visits your platform, you will have all the relevant information in one place rather than in two or more other platforms. This saves you time and stress. HubSpot CRM can unify your marketing sales and services databases into one centralized location. As well as contact activity, company insights, and documents templates are also organized and kept together. HubSpot helps your company organize and track customer communications with a reporting dashboard, live chat, conversational bots, and many more useful tools.
Additionally, this CRM-powered marketing platform has everything needed to engage and attract new customers. Features such as marketing automation and behavioral targeting can attract more customers to your brand. After attracting attention, HubSpot offers campaign reporting and website traffic analytics to analyze which of your marketing efforts are the most effective for your business.
HubSpot Social Media Integration
HubSpot’s CRM system connects to social networks, such as LinkedIn, Google+, Facebook and Twitter and pulls in useful details from their profiles, for example, their latest posts and RTs (in the case of Twitter).
This in turn integrates nicely with the HubSpot Sales Chrome extension, which makes all that information accessible in your inbox when you start to write an email to a contact.
Personalisation is key to a successful outreach/sales email, so the more information you can glean about an individual, the more success you’ll have in engaging with them.
BENEFITS OF INTEGRATION OF HUBSPOT CRM AND AMAZON SELLER CENTRAL
After the integration of Amazon Seller Central with HubSpot CRM, users can have a simple way of managing their leads through emails, social media, and other channels.
Some benefits include :
1. Amazon sellers can have a simple way of managing leads from HubSpot CRM to Amazon Seller Central by using the “Leads” top. This top provides an integration that allows users to send emails to leads from HubSpot CRM to Amazon Seller Central while keeping their customer data in one place.
2. Easy tracking of leads as users can connect various platforms such as Mailchimp, Salesforce, Facebook, Twitter, Linkedin, and Google Analytics to manage most of their leads.
3. Managing lead flows by having all the information in one place. Users can track their prospects from initial contact until they are converted into customers.
4. HubSpot CRM’s automated emails makes it easier for users to automate emails when they send them out so they do not need to dedicate a lot of time on sending emails themselves. Users can also schedule their automated emails so they sent out at the right time. This makes it easier for them when they manage their leads on Amazon Seller Central because they will not need to spend too much time on sending emails and messages manually.
Why should you invest in HubSpot?
With the help of HubSpot’s API, third parties have created integrations to expand HubSpot’s functionality. You can see HubSpot’s full list of platform integrations where new integrations are being added all of the time, which is another great benefit and reason to invest in the platform.
Disadvantages of HubSpot
HubSpot gets expensive really quickly
It has annual contracts – no early termination
Not very effective when you don’t use it as an all-in-one tool
HubSpot does not offer A/B testing on lower plans
You have to pay for additional technical support, and the mandatory onboarding service is expensive
There are a lot of HubSpot alternatives with similar features but better pricing — ideal for small businesses
CONCLUSION:
In conclusion, integration of HubSpot CRM and Amazon Seller Central makes it easy for users who want to boost their lead generation and sales. Users can have an effective marketing campaign without spending too much on expensive tops that are difficult to learn. Using the two platforms together will help you connect with your customers and prospects efficiently by sending them personalized messages via email and social media.
SEE ALSO : How to Create A Perfect PPC Campaign Using Amazon Brand Analytics
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